Growing Adventure Tourism Sector Leads To New Expedition Ships For Hurtigruten


Just weeks after it was revealed Norwegian specialist tour operator Hurtigruten is looking to pioneer battery-powered cruise ships in the near future, the line has announced a deal that will see them acquire up to four new expedition ships to be launched from 2018. The move is set to capitalise on the growing adventure tourism market, which has expanded majorly in the last few years. Figures from last year’s Adventure Tourism Development Index Report show that travel of this kind has increased by nearly 200% in just two years, meaning the trend is valued at around $263 billion.

Whilst these new vessels will feature technology that will make them as environmentally friendly as possible, they may also be some of the most stylish cruise ships on the waves. Renowned Norwegian designer Espen Øino is working in partnership with Rolls-Royce to create two state-of-the-art ships to sail through Arctic and Antarctic waters. Hurtigruten CEO, Daniel Skjeldam, was quoted as saying “we are to build the most formidable expedition ships the world has seen.”

The usual expedition experience will be offered with the help of lecturers in fields such as botany, zoology and geology. There will also be the usual range of activity options, as the vessels will carry a fleet of kayaks and Zodiacs, as well as equipment for intrepid shore-based excursions. Additionally, they will allow Hurtigruten to offer more itineraries featuring new and exciting ports of call.

Along with these elegant new ships, which represent the largest investment in the company’s esteemed 123-year history, the expansion will involve Hurtigruten increasing its expedition options. From 2017, they will offer the opportunity to visit the Amazon Rainforest and new parts of the Canadian Arctic.

If you would like to experience an Antarctic or Arctic cruise with Hurtigruten, we have a wide range of itineraries available. Call our friendly team for more information or to book the adventure-of-a-lifetime.

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